Soifon · Journal · Notes from the build
Journal.
Practical notes on Shopify, web, integrations and AI. Written while building stores and the systems behind them, for the people who run them.
- Posts
- 18
- Written by
- Soifon
Index
Every post.
- 02 Mastering the Forces of SEO: A Guide for Shopify Store Owners The SEO basics for Shopify store owners: how search rankings work, keywords and keyword phrases, and practical steps to bring in organic traffic.
- 03 Unlocking Sales Potential with Cart Promotions on Shopify How cart promotions on Shopify reduce cart abandonment and raise average order value, and how to set them up so customers actually notice them.
- 04 Boost Your Online Presence with Google My Business: The Foundation of SEO Strategy Why a Google My Business listing is the first step of an e-commerce SEO strategy, and how to set it up and optimize it for your store.
- 05 Exploring the Flex Theme for Shopify A review of the Flex theme for Shopify: design control at every level, section-level custom CSS and the other features that decide if it fits your store.
- 06 The Power of Words: Enhancing Your Shopify Store with Effective Text Content Why the text on your Shopify store matters for sales, and how to write product descriptions and FAQs that answer questions and build trust.
- 07 Using Shopify’s Blog Tool for Your Store How to use Shopify's built-in blog for content marketing and SEO: article ideas, keyword targeting and ways to keep customers engaged.
- 08 10 Common Pitfalls E-commerce Businesses Face and How to Avoid Them Ten common mistakes e-commerce businesses make, from products that do not stand out to no product-market fit, and a practical fix for each.
- 09 Upgrading Your Shopify Theme Updating your current Shopify theme or replacing it: the two kinds of upgrade, the usual challenges, and best practices to switch without breaking your store.
- 10 Building an Effective Wholesale Solution on Shopify How to set up wholesale on Shopify: account requirements and approval, customer tiers, pricing rules and the tools that make it work.
- 11 Must-Have Chrome Extensions for Shopify Eight Chrome extensions that speed up Shopify store management, from metafield and variant tools to bulk 301 redirects, with what each one does.
- 12 The Power of About Pages in E-Commerce How a good About page helps an online store: telling your story, building credibility and trust, and what to include on yours.
- 13 Establishing Trust in Your Online Store Ways to make shoppers trust your online store: show the business is real and active, make shipping and returns clear, and add reviews and social proof.
- 14 The Pivotal Role of Images in Shopify Stores How product and brand images shape first impressions and conversions in a Shopify store, and how to use them to sell better.
- 15 Transform Your E-Commerce Business with a Holistic Approach Four areas to review in any online store: the value exchange, customer acquisition, the conversion funnel and the post-purchase experience.
- 16 Why Shopify is the Ideal Choice for Businesses in 2024 Why Shopify suits many online businesses: ease of use, built-in best practices and the features that make running a store simpler.
- 17 ERP What an ERP system brings a business: integrated processes, real-time visibility, access from anywhere in the cloud and room to grow.
- 18 Custom Shopify Theme Development Why a custom Shopify theme can matter for an online store: brand differentiation, a better shopping experience and features ready-made themes lack.