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Capabilities · Six layers · One studio

Everything your business runs on, built to work together.

The storefront, the backend behind it, the systems it talks to, the AI inside it, how it gets found and how it is looked after. Six layers, planned by one lead and built by a small senior team, so nothing gets lost between them.

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Layer 01 / 06

Interfaces

What people touch

Everything a customer or a team member sees and taps: the storefront, the checkout, the portal, the app. Built fast on every screen, and editable by your team without a developer on call.

Options

  • Custom Shopify themes
  • Shopify Plus storefronts
  • Theme customization
  • Theme upgrades to Online Store 2.0
  • Headless storefronts
  • Checkout extensions
  • B2B and wholesale storefronts
  • Subscriptions
  • Web apps
  • Mobile apps and PWAs
  • Customer portals
  • Marketing sites and landing pages

What you get

  1. 01A theme or front end where every text, image, color and link is a setting
  2. 02A development theme or staging link you can preview at any point
  3. 03Responsive layouts tested on real phones, tablets and desktop browsers
  4. 04Accessibility checks on contrast, focus, labels and keyboard use
  5. 05Handover notes so your team can edit without breaking anything

Typical brief

“Our theme is a patchwork of apps and old edits. We need a custom Shopify theme our team can change on its own.”

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Layer 02 / 06

Engines

What runs underneath

The backend behind the screens: where data lives, who can log in, how money moves and which jobs run on a schedule. Built to stay readable long after launch.

Options

  • Custom Shopify apps
  • Shopify Functions
  • APIs
  • Databases
  • Auth and accounts
  • Payments
  • Background jobs and queues
  • Serverless functions
  • Data pipelines
  • Reporting and exports
  • Admin dashboards

What you get

  1. 01A data model and API written down before the build
  2. 02Code in your own repository, with a repeatable deploy
  3. 03Separate staging and production environments
  4. 04Logging and error alerts, so failures never go unnoticed
  5. 05Admin tools your team can use without touching code

Typical brief

“Our wholesale prices live in a spreadsheet. We need a private app that applies them at checkout automatically.”

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Layer 03 / 06

Connections

Everything talking to everything

The systems you already pay for, wired together so an order, a stock level or a customer record moves once, on its own, and never by copy and paste.

Options

  • ERP
  • CRM
  • PIM
  • Marketplaces
  • Shipping and 3PL
  • Accounting
  • Email and SMS platforms
  • Reviews and loyalty
  • Webhooks and sync
  • Shopify Flow and no code automations
  • Custom middleware
  • Data migration

What you get

  1. 01A map of every system and what data moves between them
  2. 02Integrations with retries and logging built in
  3. 03Alerts the moment a sync fails
  4. 04Test runs against real data before anything is switched on
  5. 05A runbook for when a third party changes its API

Typical brief

“Every morning someone types yesterday’s orders into our ERP. We need Shopify and the ERP to sync orders and stock by themselves.”

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Layer 04 / 06

Intelligence

AI that does real work

AI built into your own systems and data, with written limits on what it may do and a log of everything it did. Each piece starts with one job worth handing over.

Options

  • AI agents
  • Shopping assistants
  • Semantic search
  • Catalog enrichment
  • Content automation
  • Support automation
  • Internal copilots
  • Document and data extraction
  • Answers from your own documents
  • Evaluation and guardrails

What you get

  1. 01One clearly defined job, with success criteria agreed up front
  2. 02Connections to your real systems, with only the permissions the job needs
  3. 03A human review step wherever a mistake would cost money
  4. 04A log of every action and what it cost to run
  5. 05A test set to check quality before and after every change

Typical brief

“Our team writes every product description by hand. We need an assistant that drafts them from supplier data, for us to approve.”

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Layer 05 / 06

Visibility

Found by people and machines

Making sure search engines and AI assistants can read, compare and recommend what you sell. Mostly invisible work: product data, page structure and speed.

Options

  • Agent-ready product data
  • AI search visibility
  • Structured data
  • Product feeds
  • Technical SEO
  • Core Web Vitals
  • Site speed
  • Analytics and tracking
  • Consent and tag setup
  • Platform migrations and redirects

What you get

  1. 01An audit of what machines can read on your site today
  2. 02Fixes to structured data, feeds and templates
  3. 03Speed measured before and after the work
  4. 04A full redirect map for any migration
  5. 05A short report in plain language, not a dashboard dump

Typical brief

“We are moving to Shopify from another platform and cannot afford to lose our search traffic in the switch.”

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Layer 06 / 06

Continuity

Kept fast, safe and current

Care after launch: updates, backups, monitoring and the small changes that keep piling up, handled by someone who knows the code.

Options

  • Care plans
  • Monitoring and uptime
  • Updates and backups
  • Security checks
  • Performance budgets
  • App audits and cleanup
  • Bug fixing
  • Small changes on request
  • Code review of third party work

What you get

  1. 01An agreed monthly scope, written down
  2. 02A routine for updates and backups
  3. 03Uptime alerts that reach a person
  4. 04A log of every change made to your site
  5. 05A reply within one working day

Typical brief

“Our store works, but nobody looks after it. We need someone to keep it fast and safe, and to handle the small changes.”

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Also for existing WordPress sites: core, theme and plugin updates, backups and security checks. Site care

How engagements work

Three ways to work together.

Same lead, same standards in all three. What changes is the shape of the work. The cost is agreed in writing before anything starts.

  1. 01 · Fixed scope

    A project

    One defined build with a start and an end. A written scope, a timeline and a fixed quote come first, then the build on a preview you can check at any point.

    Good for

    A new theme, an app, an integration, a platform migration.

  2. 02 · Ongoing

    A build partnership

    A reserved block of senior development time each month, planned with you against your roadmap. Priorities can move between cycles without a new contract each time.

    Good for

    Brands with a steady list of improvements, and teams that need a senior developer without hiring one.

  3. 03 · After launch

    Care

    A monthly plan that keeps a live store or site fast, safe and current: updates, backups, monitoring and small changes, with a log of everything done.

    Good for

    Live Shopify stores, and existing WordPress sites that need looking after.

A finished project can move straight into care, looked after by the same lead who ran it. Every option begins the same way: a short call and a written scope.

Start with a call

FAQ

Straight answers.

Something missing? Ask it in your first email. It will get the same kind of answer.

01Who does Soifon work with?

Businesses that sell online, mostly on Shopify: founders running their own store, growing brands with a small team, and in-house teams that need a senior developer for a stretch. Also companies that need a web app, a backend or an integration built. If a project needs a large team on site, Soifon is not the right fit, and you will hear that on the first call.

02Can Soifon work on an existing theme or codebase?

Yes, and most work starts that way. The first step is reading the code to see what is there and what is safe to change. You then get a straight answer: improve what exists, or rebuild only the parts that hold you back.

03How does a project start?

Send a few lines to hello@soifon.io: what you need, a link to the current site, a rough budget and when you need it. You get a reply within one working day. Then a short call, then a written scope with the cost, before any work begins.

04What tools and stack does Soifon use?

On Shopify: Liquid and Online Store 2.0 sections. On the front end: Tailwind, vanilla JavaScript and CSS. Backend, integration and AI work uses the platforms’ own APIs and whatever your team can maintain after handover. The simplest stack that does the job wins.

05Will I talk to a project manager?

No. You talk to Anesti, who leads the build, from the first call to launch and after. No account managers in between means fewer things lost between what you asked for and what gets built.

06What does it cost?

It depends on the scope, so there is no price list. Every project gets a written quote before any work starts, and the cost does not change unless the scope does, in writing.

Brands Soifon has built for

Shopify · Web · Apps

What are you building next?

Send a few lines about the store or product. You get a reply within one working day, from the person who would lead it.

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