A Quick Introduction to Rebuy Engine and what it can do for your Shopify Store

If you’re the owner of a Shopify Store, one of your main goals is to create a space that really stands out and an experience that generates tons of revenue. Sounds just fantastic, and with the right actions taken, quite reachable too. How? One of the first things you can do to really build something, like “Oh, this is special” or “Wow, that’s a lovely shopping experience” is to make use of Rebuy Engine. Rebuy in its most simple description, is a tool that allows you to create and customize some of the best, if not the best widgets out there for your Shopify Store.

When all is put in one place, and an experience is ready to be presented to customers, the work done with Rebuy aims to achieve three things. First of them is to increase your customers’ order value (AOV). The concept is pretty self-explanatory, but how to get there? One way is to construct and engineer bundles of products that make sense to be sold together (think Amazon), and once you have them set up, create a simple link that can be shared by you and by those who already purchased the bundle, and want to easily share it with their circles. Or another way, in the same kind of wavelength, is to introduce items of interest throughout the buyer’s journey; add this now or want to add this as well type of things. 

Secondly, Rebuy aims to increase conversions; moment of truth. If you have an ultra-smooth and fully hassle-free procedure in place, then you are in a really good spot – far ahead of many. More often than you’d think, businesses instead of reducing pain points in a journey, end up creating more and more of them. Just remember the last time you were about to take an action online and just dropped it for some reason. Maybe something annoying happened, or a form was too long, or it took an hour to complete a purchase. The best do it in a way that reduces pain points and moves actions forward toward a final destination – rapidly!

Third, and maybe the most important of the three, Rebuy aims to increase the customers’ lifetime value (LTV). Put in basic terms, welcome back in the near future a customer who has just completed a purchase. The ways here are many, but a good one that springs to mind is a kind of subscription form, which can be for offering a continuous service or product, or more commonly applied, having a form in place that collects key data that can be used later for various purposes, such as sending out promotional materials. 

The incredible and intelligent widgets that you can create within Rebuy can be added to achieve the above mentioned. They offer customizations galore, and you can build many mechanisms that are simultaneously powerful and unique in their own right. Play with the smallest of details, or try your hand at coming up with advanced rules. And the more data you collect, you can go back and further polish, shape, and improve those widgets, and your shop’s overall experience. See what products customers are reacting more positively to, what can be done to further capitalize on certain opportunities, or abandon those that are draining your resources.

Soifon can set up Rebuy on your store or tidy up what is already there: bundles that make sense, offers in the cart and at checkout, and widgets styled to match your theme so they do not look bolted on. If you are starting out, the first step is a look at your catalog and theme to decide which widgets are worth adding at all. If Rebuy is already running, it is a review of what each widget earns against what it costs in page speed. Send a few lines to hello@soifon.io and you get a reply within one working day, from the person who would lead it.