
Snow is a name that might be quite familiar to a few of you, and even if you aren’t aware per se of their line of products, you might have heard of what they do, or you very likely have seen their products being featured in some shape and form across multiple media channels. That alone tells how far Snow has come since its inception and early days, to become today the company when it comes to teeth whitening products.
Naturally, that wasn’t always the case, and with this piece, we’d like to take you on a part of Snow’s journey and our collaboration with them. Let’s begin!
Snow had a superb product – much desired by audiences who pay more and more attention to their oral health and overall look of their smile. The big question was how to let those audiences that such an incredible product exists; premium and highly affordable as well.
When we worked with them, we had a few key elements we wanted to make sure were on their website. Firstly, a feeling of something innovative, a product that is reachable to potentially millions and reachable in the comfort of their homes. Secondly, present how easy it is to use the product – naturally, there’s a feeling of the unknown and slight angst when it comes to something related to your looks and health. Yet through the copy, imagery and all other elements, we built something that conveys trust.
That trust is established in many ways, one of them is showing how effective the product is. Beyond that, we made sure that the site works just the same across all channels and offers a very hassle-free purchasing experience.
The Snow team, also on their side did and does an excellent job with their customer support; pre- and post-purchase. They are there to instruct their customer, guide them and collect their feedback. That feedback goes back to improving their line of products and also to further promote and establish their success story. A last note on how we helped them with their data, is to build channels that let them analyze their customers’ behaviors and preferences, and from there Snow’s great minds can start work on their next great product, or improve anything in their existing range.
The work done has just been remarkable. Snow has gone on to grow year after year and solidify its reputation as the leading maker of dental whitening products.